Pre-Beta · Q3 2026
DCM becomes an agent orchestrator.
The cockpit for the steering role.
Marketing operations are shifting from tool operation to governance. The Digital Campaign Manager becomes the place where the new steering role lives — with KPI hierarchies as code, guardrails as cockpit, real-time feeds instead of weekly reports, and an audit trail backed by Lean 4 proof.
The Problem
Where does the human sit in the steering role?
Marketers tomorrow formulate goals, define bias protection, calibrate models, and review agent output. In which cockpit do they do that?
Today most teams improvise with Excel reports, Slack threads, media-plan reviews, and email escalations. That is tolerable makeshift infrastructure for the current state. Not tolerable infrastructure for a world where agents decide in real-time feeds.
The Answer
Four building blocks that make DCM a cockpit for the steering role.
01
Machine-Readable KPI Hierarchy
Primary goal, secondary goal, trade-off rule, tie-breaker — configured as a data structure, not negotiated in the marketing meeting. What used to live in the head of the marketing lead becomes code, consumed by all connected agents.
02
Guardrails Cockpit
Decision authority, spend authority, brand-safety corridors — three classes of guardrails, continuously checked against agent behavior. Breaches trigger escalation workflows instead of scaling unnoticed.
03
Real-Time Feeds Instead of Weekly Reports
MMM outputs flow as AMDP payload directly into the cockpit and onward to connected agents. A changed channel mix reaches the buy-side agent in minutes, not days. Translation into operational action is no longer the marketer's job.
04
Audit-Trail Viewer
Every agent decision with SHA-256 audit hash and a full reproducibility chain. Compliance officers can reconstruct decisions bit-identically three months later. External audits receive a depth of documentation no US-based SaaS vendor delivers.
Architecture
The four-tier stack — same mathematical DNA across all layers.
Four products of the opua brand family, built with a shared Lean-4 verification layer, a shared audit-hash standard, and a shared AMDP protocol as binding fabric. Not four different US-SaaS vendors with incompatible audit trails.
Tier 1
DCM
Tactical Steering
Cockpit, last-click attribution, multi-touch tracking, anomaly detection in real time. This is where the marketing lead sits.
Tier 2
MMM-Wizard
Strategic Backbone
Bayesian inference, adstock, saturation, incrementality calibration. Delivers the effects signals Tier 1 and Tier 3 read as steering input.
Tier 3
Nexbid
Agentic Activation
Sell-side agent stack with verified auctions, Verified Agent Badge as trust surface for publishers, AdCP/AAMP/x402 integration.
Tier 4
AiCMO
AI-Citation Attribution
Tracking brand visibility in the outputs of major LLM systems. Closes the gap between classical programmatic and the new LLM-driven discovery.
For Whom
Built for industries with high audit thresholds.
We deliberately start the pre-beta with industries where compliance and audit requirements are highest — that is where the architecture's USP is most strongly felt.
Insurance
Audit trail for FINMA requirements, brand safety in a regulated environment, Lean 4 proof for compliance officers.
Banking
Reproducibility token for internal audit, nDSG Art. 22 explainability, multi-tenant pattern for group structures.
Pharma
Bias audit for targeting, brand safety against off-label, mandate coverage for patient communication.
Pilot Program
Pre-beta in Q3 2026.
Pilot capacity is deliberately small. We accompany the first implementations closely — with two workshop days for setup, a two-week configuration phase, and a thirty-day monitoring phase with weekly review sessions.
Pilot customers receive free access in exchange for structured feedback. From 2027 onward, DCM becomes commercially available as a module.
Frequently Asked Questions
How does DCM differ from a classical campaign manager?
A classical campaign manager is built for human tool operators — it delivers reports a human interprets and translates into action. DCM as agent orchestrator is built for the steering role: the marketer configures KPI hierarchies and guardrails once in the cockpit, DCM continuously translates them into machine-readable signals for connected agents. Reports become feeds, manual reactions become escalation workflows.Which agents can DCM coordinate today?
In the current roadmap state, four productive integrations are planned, all inside the opua brand family: Nexbid (sell-side), AiCMO (AI-citation), Pruefstand (bias audit), and MMM-Wizard (attribution backbone). Third-party agents outside the brand family — such as Adform buyer agents or Pacvue commerce agents — are technically in the roadmap but deliberately out of scope for the first 2026 pilot.When does the pre-beta start?
Q3 2026, with a deliberately small pilot wave from insurance, banking, and pharma. The pilot accompaniment covers two workshop days for setup, a two-week configuration phase, and a thirty-day monitoring phase with weekly review sessions.How does DCM meet compliance requirements?
Three layers: SHA-256 audit hashes with a canonically signed reproducibility chain, Lean 4 theorems as a mathematical proof foundation for budget conservation and determinism, and KPI hierarchy as a traceable decision model. This substantively satisfies nDSG Art. 22 and GDPR Art. 22 — more than 'we have good tests' and more than a code-review approval.What is the pricing structure?
In the 2026 pilot, DCM is not yet commercial. Pilot customers receive free access in exchange for structured feedback. From 2027 onward, DCM will be available as a module via Stripe subscriptions, with tiering by number of connected agents and audit-trail volume.
Ready to step into the steering role?
Pre-beta slots are limited. The setup audit is bookable immediately.