Agent Commerce for Marketing & E-Com

What we actually do

1. Market reality: 8-15 % of EU e-commerce will be handled by AI agents by 2030 — what that means concretely
2. Protocol Wars: OpenAI ACP, Google UCP, Nexbid AdCP — which stack wins for what
3. Discovery layer: how to ensure today that agents find your products
4. Agent-native content: what distinguishes content for agents from SEO content
5. Hands-on: we build a live MCP server from your product database
6. Pricing & auction: how agent auctions work, what an enriched snippet costs
7. Roadmap: the three steps you take in the next 90 days

What you take away

• Clear picture of the three dominant agent-commerce protocols and their trade-offs
• Live-built MCP server prototype with your own product data
• Concrete 90-day plan for agent discoverability
• Vocabulary for the conversation with your tech and sales teams

Method

Full-day workshop. We use Nexbid (our own open-source platform for agent commerce) as the demo environment. Practical build during the workshop, no vendor pitch.

Prerequisites

You should have an existing product offering (own shop or platform). Bring a sample product feed or at least a product description.